The art movement commonly known as Art Nouveau was created with a single vision - to create beauty through art in a way that was intended for the everyday use of all society members, not just the elite. Prior to this movement mediums such as painting and sculpture were seen as superior to other forms of expression such as illustration, design, and even architecture. Once the Art Nouveau movement was realized, however, this mentality was quickly debated resulting in some of the most influential work of the past century. Those artists such as Alphonse Mucha, Gustav Klimt, Otto Wagner, and Koloman Moser perfected their craft through years or hard work and dedication and their work showed this.
Today we have entered into a similar phase in which the quick way is seen as the best way. We have forgotten those pioneers of the Art Nouveau movement who showed us that there are no shortcuts; there are no quick solutions for an artist to truly convey their message. I have taken this vision to heart with my own work. There are no shortcuts to producing true Art Nouveau and it is because of this that I have chosen to take on this project and produce a truly unique tarot deck that will go beyond the industry standard; a product that I will still be proud of years to come. Every line, every color application, and every sketch that has gone into this project is by hand. The final touch to this project that I have fought so hard to include will be the application of illuminated gold foil. To my knowledge this application and unique design to each and every card has never been attempted in a tarot deck and I hope that, with your help, this campaign will become a reality.
A reality which will push other artists to take these same steps and push not only their art and technical abilities but the very industry itself.
Thank you so much for your attention to this campaign. I am truly humbled by your support.